[ MEDIA FORUM ]

Star wars EP.7 was premiered  in LOS Angeles at the TCL Chinese Theatre, El Capitan Theatre and Dolby Theatre on December 14, 2015. It was a huge premiere which had over 5,000 people attend.

Star wars EP.7 also had a huge advertising campaign on November of 2014 a teaser trailer was released generating 58.2 million views in one week. Another teaser trailer was released in December massing 88 million views in 24 hours breaking the world record for the most vies in a short period of time. 

Vanity Fair was the first magazine to release an exclusive cover issue devoted to The Force Awakens. The magazine, released on May 7, 2015, featured exclusive interviews and photos of the cast photographed by Annie Leibovitz. At the 2015 San Diego Comic-Con International, along with a panel with many of the actors, a behind-the-scenes look at the film demonstrated the film's use of practical sets and effects. 

Walt Disney Studios and Lucasfilm presented a look at The Force Awakens at Disney's D23 Expo in August 2015. Drew Struzan who designed the poster artwork for the previous Star Wars films he produced a poster given to the event's visitors. In October 2015, Lucasfilm unveiled the theatrical release poster and a third trailer. The poster showed Luke Skywalker and revealed a Death Star like object . The trailer debuted during the halftime break of Monday Night Football, before being released online. 

The trailer received 128 million views in 24 hours, a new record for the most views of a trailer in 24 hours. 16 million of the views came from Monday Night Football. At the end of October, Air France announced a "Flight and Cinema" package, providing customers who book select flights to Paris transportation to a theater to see the film.

On November 23, a partnership with Google was announced, in which Google users could choose to affiliate themselves with either the Dark or Light Side, which would change the appearance of their Google websites. Additionally, Disney teamed up with Verizon to create a virtual-reality experience for Google Cardboard.

On December 17, 2015, select theaters across North America aired a Star Wars marathon, airing the six previous Star Wars episode films in 2D, followed by The Force Awakens in 3D. Attendees received a special lanyard featuring exclusive marathon art.